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Freshwater by Species
NEW FOR 2020
HOT DEALS
ICE FISHING
BAITBALL
CRAPPIE
CRAW
DACE
FROG
GOBY
HERRING
HITCH
MOUSE
PERCH
PIKE
ROACH
RUDD
SHAD
SHINER
SMELT
SUNFISH
SUCKER
TROUT
YELLOW PERCH
Freshwater by Tool
NEW FOR 2020
HOT DEALS
ICE FISHING
BANANA BAITS
CRANKBAITS
HOLLOW BODY
INJECTED CORE TECHNOLOGY
JERKBAITS
JIGS
JOINTED BAITS
POPPERS
RATTLEBAITS
STICKBAITS
SOFT PLASTICS
SPINNER RIGS
SWIMBAITS
WAKEBAITS
WALKING BAITS
Saltwater by Species
New For 2020
HOT DEALS
BaitBall
Cigar Minnow
Croaker
Glass Minnow
Mackerel
Menhaden
Mullet
Pinfish
Sardine
Shrimp
Saltwater by Tool
New For 2020
HOT DEALS
Crankbaits
Hollow Body
Injected Core Technology
Jerkbaits
Jigs
Poppers
Rattlebaits
Spinner Rigs
Soft Plastics
Swimbaits
Trolling Baits
Twitchbaits
Wakebaits
Walking Baits
Gear
APPAREL
Decals
Gift Cards
WE ARE LIVETARGET
AMBASSADORS
AWARDS
CATALOG
All Freshwater
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Erratic Shiner
Slow-Roll Shiner
Rainbow Smelt Jerkbait Shallow Dive
Flutter Shad
On sale
BaitBall Spinner Rig
Golden Shiner Rattlebait
On sale
Dace Jerkbait
Hollow Body Frog
Twitch Minnow
Ghost Tail Minnow
Rainbow Smelt Jerkbait Deep Dive
On sale
Yellow Perch Jointed Bait Medium Dive
On sale
Yearling BaitBall Crankbait
Hollow Body Craw
Rainbow Smelt Banana Bait Deep Dive
On sale
Sucker Stickbait
Hollow Body Frog Popper
On sale
Yellow Perch Jointed Bait Deep Dive
Rainbow Smelt Jointed Bait
Freestyle Frog
On sale
Glass Minnow BaitBall Popper FW
Yellow Perch Rattlebait
On sale
Yearling BaitBall Squarebill
Shad Crankbait
Skip Shad
On sale
Magnum Shad BaitBall Crankbait
On sale
Yearling BaitBall Jerkbait 110
Yellow Perch Crankbait Medium Dive
On sale
Yearling BaitBall Rattlebait 65
Yellow Perch Crankbait Deep Dive
On sale
Yearling BaitBall Rattlebait 75
Yellow Perch Jerkbait
On sale
Crappie Crankbait
Sunfish Rattlebait
On sale
Emerald Shiner Jerkbait 90
On sale
BaitBall Spinner Rig Interchange Pack
On sale
Shad BaitBall Crankbait
On sale
Yearling BaitBall Jerkbait 95
On sale
Magnum Shad BaitBall Rattlebait
On sale
Sucker Swimbait
Frog Popper
On sale
Frog Walking Bait
Sunfish Crankbait Medium Dive
Trout Jerkbait
On sale
Yearling BaitBall Walking Bait
On sale
Magnum Shad BaitBall Squarebill
On sale
Sunfish Swimbait
On sale
Glass Minnow BaitBall Jerkbait FW
Juvenile Pike Swimbait
Hollow Body Mouse
Common Shiner Swimbait
Sunfish Squarebill
David Walker Signature Tennessee Craw
On sale
Hollow Body Sunfish
Sunfish Wakebait
Rainbow Smelt Banana Bait Shallow Dive
On sale
Adult Trout Swimbait
Yellow Perch Swimbait
Blueback Herring Swimbait
On sale
Goby Paddle Tail
On sale
Emerald Shiner Jerkbait 115
Commotion Shad
On sale
Shad BaitBall Squarebill
On sale
Goby Curly Tail
Trout Parr Swimbait
Yellow Perch Banana Bait
Sunfish Crankbait Shallow Dive
Perch Swimbait
Hollow Body Shiner
Golden Shiner Swimbait
Gizzard Shad Swimbait
Threadfin Shad Swimbait
On sale
Hitch Swimbait
Glass Minnow BaitBall Walking Bait
Roach Swimbait
Rudd Swimbait
Commotion Mullet Hollow Body
Hollow Body Mullet
